Small Local Businesses' Vital Role in WNC Economy 

Business WNC -- August 19, 2024: As the crisp autumn air sweeps through the mountains of Western North Carolina (WNC), 

the region's small local businesses come to life, becoming the heart and soul of the community.

These businesses are not just popular destinations for tourists and locals during the fall season—they are integral to the region’s economy, driving seasonal employment, tourism, and overall economic health. In 2024, the importance of these small enterprises is more evident than ever.

Fall Favorites:

Small Businesses that Shine in Autumn

Western North Carolina is known for its vibrant fall season, attracting visitors with its stunning foliage, cool mountain air, and a rich tapestry of local culture. Small businesses like apple orchards, breweries, artisan markets, and outdoor adventure companies are particularly popular during this time of year.

Apple Orchards and Cider Mills:

Places like Sky Top Orchard in Flat Rock and Stepp’s Hillcrest Orchard in Hendersonville draw thousands of visitors looking to experience apple picking, hayrides, and the taste of fresh cider.
These orchards not only offer family-friendly activities but also provide a significant boost to the local economy through sales of produce and seasonal goods.

Local Breweries:

Breweries such as Sierra Nevada in Mills River and Wicked Weed in Asheville see a surge in visitors during the fall. Seasonal brews, often crafted with local ingredients like pumpkins and apples, attract both tourists and locals, making these establishments key players in the fall economy.

Artisan Markets and Craft Stores:

The Southern Highland Craft Guild and The Woolworth Walk in Asheville become bustling centers of commerce during the fall, as visitors seek unique, handcrafted items. These businesses not only showcase local talent but also support the livelihoods of artisans from across the region.

Outdoor Adventure Companies:

Fall is the perfect time for outdoor activities, and businesses like Navitat Canopy Adventures and French Broad Adventures offer zipline tours, rafting, and other experiences that highlight the natural beauty of the season. These companies provide seasonal employment opportunities while also drawing in adventure-seeking tourists.

Economic Impact and Seasonal Employment

The fall season is a critical period for many small businesses in Western North Carolina. The influx of tourists and seasonal shoppers leads to a substantial increase in revenue, which is essential for these businesses to thrive throughout the year. This economic activity supports not only the business owners but also the wider community.

Seasonal employment is a significant aspect of the fall economy. Apple orchards, for instance, hire additional workers to help with harvesting, processing, and sales during the busy season. Breweries often increase their staff to manage the higher volume of customers, while artisan markets and craft fairs create temporary jobs for event organizers, vendors, and service staff.

In 2024, with tourism numbers expected to rebound fully from previous years' downturns, these seasonal jobs are more crucial than ever. They provide income for residents and contribute to lower unemployment rates in the region during the fall.

Tourism and Its Ripple Effects

Tourism is the lifeblood of Western North Carolina in the fall, and small businesses are at the heart of the tourist experience. Visitors flock to the region for its natural beauty, cultural events, and local flavors, all of which are provided by these small enterprises.

The economic impact of tourism extends beyond direct sales. Tourists who visit apple orchards, breweries, and craft markets also spend money on accommodations, dining, and transportation, creating a ripple effect throughout the local economy. This spending supports other small businesses and helps sustain the community as a whole.

In 2024, tourism is expected to play a significant role in the economic recovery of the region. With more people seeking domestic travel options and outdoor experiences, Western North Carolina is perfectly positioned to capitalize on this trend. Small businesses, with their unique offerings and personalized service, are set to benefit from and contribute to this resurgence.

Looking Ahead: The Future of Small Businesses in WNC

As Western North Carolina moves forward into the fall of 2024, the importance of supporting small local businesses cannot be overstated. These businesses are not just economic engines; they are the cultural heartbeat of the region, preserving traditions and fostering a sense of community.

By continuing to support these enterprises, both locals and visitors can ensure that Western North Carolina remains a vibrant and thriving region, where small businesses flourish and contribute to the overall well-being of the community. As we enjoy the beauty and bounty of the fall season, it’s clear that these small businesses are essential to the region's prosperity, now and in the future.

WNCTimes

Image: WNCTimes