The Popeyes, which had been a popular stop for fried chicken lovers, abruptly closed its doors in late 2025, leaving many locals wondering what would become of the prime commercial spot. The closure was reportedly linked to operational challenges with the regional franchisee, rather than a lack of business in the bustling Russ Avenue corridor. Now, it appears a new opportunity has arisen.
A Texas Legend Arrives in the Mountains
Whataburger is celebrated for its distinctive orange and white striped A-frame buildings, customizable made-to-order burgers, and a loyal following that rivals any fast-food brand. Their menu boasts classics like the Whataburger, the Patty Melt, and their famous Honey Butter Chicken Biscuit, served 24 hours a day in many locations. The move into Waynesville would mark a significant step in the company's broader push into North Carolina.
"Whataburger's expansion strategy has been clear: move into high-growth areas and utilize existing, well-located restaurant sites," explained a local commercial real estate observer. "The former Popeyes building is a perfect fit, already equipped with drive-thrus and positioned on a major thoroughfare."
Part of a Larger Expansion
Since a majority stake was acquired by Chicago-based private equity firm BDT & MSD Partners in 2019, Whataburger has been on a rapid growth trajectory, expanding far beyond its traditional Southern and Southwestern roots. North Carolina has been a key target, with new restaurants already open in Gastonia, Charlotte, and Hickory, and more planned across the state. This strategic growth aims to introduce the beloved brand to new communities and leverage its widespread fan base.
What This Means for Waynesville
The arrival of Whataburger would bring several benefits to the Waynesville community:
New Jobs: A new restaurant typically creates dozens of employment opportunities, from management to front-line staff.
Increased Dining Options: It adds a unique flavor profile to Waynesville's diverse culinary landscape, offering a taste of Texas to locals and tourists alike.
Economic Activity: A new, high-profile tenant revitalizes a key commercial property and contributes to local tax revenues.
While permits and construction plans have yet to be publicly filed for a Whataburger at the Russ Avenue address, anticipation is already building among residents. As Waynesville continues to grow and attract new businesses, the potential arrival of Whataburger signals another exciting development for the thriving mountain town.
WNCTimes