Asheville is preparing to host the Ingles Southern Conference Basketball Championships, anticipating a significant economic boost for the area.
Event Details
The tournament returns to Harrah’s Cherokee Center - Asheville, beginning March 5, 2026, with women's games on Thursday and men's games on Friday. The men's championship is scheduled for Monday, March 9. The event includes the Southern Conference Hall of Fame Soiree on Thursday evening and the Downtown Dribble on Saturday morning. The 2026 Explore Asheville SoCon Wrestling Championships at Kimmel Arena will also take place this weekend.
Economic Impact
Explore Asheville estimates the tournament will generate up to $10 million in direct spending from nearly 7,400 attendees, including sports fans, families, and athletes. A partner briefing cites $9.6 million specifically. This spending is expected to benefit local hotels, restaurants, and shops as spring tourism increases. Last year's event generated $5.1 million in direct spend and $8 million total impact, according to organizers. Local leaders have noted the tournament's timing in early March helps fill a slower season.
Local Business Preparations
Downtown Asheville businesses are preparing for the influx of visitors by increasing staff and offering specials. One business owner said it feels good to see everyone on the streets and that it livens up the city. Another business noted the timing is great because it’s in the beginning of March and boosts foot traffic in the off-season. Business owners emphasize that the tournament signals that Asheville is open for business and back to normal.
Community Benefits
The event promotes Asheville as a sports destination, potentially drawing repeat visitors. It supports a broader 2026 sports lineup, including NAIA Track, Big South Baseball, and a PGA TOUR event. Tickets and schedules are available via official links. Businesses hope to leverage the heightened energy for long-term tourism gains.