Founded in 2016, Asheville Tea Company has always been dedicated to highlighting the unique flavors of the Southern Appalachian region. Their "farm-to-teacup" model involves partnering with local farmers to source high-quality ingredients, an approach that not only ensures fresh, vibrant blends but also strengthens the local economy.
However, the company faced a devastating setback in September 2024 when Hurricane Helene's floodwaters completely destroyed their new production facility. The loss of equipment and inventory was a severe blow, but founder Jessie Dean and her team were determined to rebuild.
Their journey since the storm has been a testament to the power of community. Asheville Tea Company received an outpouring of support, including donations from a crowdfunding campaign, assistance from local partners, and vital relief loans from organizations. The company was able to set up an online portal for donations and continue fulfilling orders from their website and social media accounts, ensuring their business could survive while they worked to secure a new home.
This autumn, their Pumpkin Pie blend itself reflects the vibrancy of the season, crafted with real pumpkin, warming spices, and regionally sourced ingredients like spicebush. It's a comforting cup that perfectly captures the feeling of a crisp mountain morning or a cozy evening by the fire. The company's ability to release this highly anticipated tea despite the challenges they've faced showcases their unwavering commitment to their craft and their customers.
Asheville Tea Company is actively planning for the future, with a goal of opening a new, permanent facility in early 2026. Their "Rebuild + Regrow" motto is more than just a tagline; it's a statement of their dedication to not only recover from disaster but to emerge stronger. The Pumpkin Pie Chai is a taste of that hope and a reminder that even after a storm, the flavors of home can be found in a cup.
WNCTimes
Image: Asheville Tea Company