Asheville is set to host its first PGA Tour event in over 80 years with the Biltmore Championship, slated to be a major economic driver for the region. The event is projected to generate up to $30 million in direct spending and $84 million in media value, showcasing the area's recovery and appeal.
Tourism in Asheville continues to rebound strongly, with visitor spending reaching $2.5 billion in 2025. The Always Asheville fund awarded over $2.2 million to local small businesses in 2025, and the Tourism Product Development Fund committed $12.4 million to eight community projects. The North Carolina Arboretum also broke a 40-year attendance record, indicating renewed consumer engagement.
Several initiatives are underway to support business development and workforce enhancement. FIRC Hospitality expanded its partnership with the Southern Conference, designating Asheville properties as the official home for SoCon meetings and events. OnTrack WNC received a $10,000 donation from Forvis Mazars to bolster financial empowerment services across Western North Carolina. Additionally, the Construction Business Academy is offering free training for minority-, disadvantaged-, and women-owned businesses. Western ExCEL also hosted a Child Care Economic Summit to tackle workforce challenges.
AdventHealth is expanding its specialized healthcare services by welcoming a new endocrinologist and opening a 24/7 Obstetrical Emergency Department at The Baby Place in Hendersonville. The City of Asheville is also set to receive millions in Community Development Block Grant Disaster Relief funds to rebuild riverfront areas and enhance infrastructure resilience.