Asheville to Host PGA Tour Event; Tourism Spending Reaches $2.5B
By Jessica Chen | Published 2026-01-31T01:43:55.162Z
Business
Location: Asheville, Buncombe County, Hendersonville, NC
Asheville lands PGA Tour event! Tourism booms to $2.5B. Learn about economic growth, business support, and healthcare expansion in WNC.
Asheville is set to host its first PGA Tour event in over 80 years with the Biltmore Championship, slated to be a major economic driver for the region. The event is projected to generate up to $30 million in direct spending and $84 million in media value, showcasing the area's recovery and appeal.
Tourism in Asheville continues to rebound strongly, with visitor spending reaching $2.5 billion in 2025. The Always Asheville fund awarded over $2.2 million to local small businesses in 2025, and the T
Tags: asheville, pga tour, tourism, economic development, business, workforce development, healthcare, infrastructure, recovery
Keywords: Asheville, PGA Tour, tourism, economic development, Biltmore Championship, workforce development, healthcare, North Carolina